About

— Designer. Guided by an approach that is genuine, focused on listening, translating and inspiring.

 

This is the section where popular opinion would have me start by labeling myself as a particular creative in the graphic, digital/UI/UX design to creative director realm. I find this mindset to place a box within a box quite limiting and in contrast to my ability and experience. In thoughtfully considering this I’m going with the broader label of designer, believing it sums-up best that if you are a true creative the sky’s the limit, that each project/experience is its own unique challenge that lights up an innate need to explore, translate, elevate, inspire and grow no matter the scope, environment or medium.

Now that that’s cleared up :) A little bit more about what I offer, my approach. Uniquely I am a designer who has a coding and business background with a proven history of building and leading integrated creative teams and/or projects (big and small) that have produced highly effective, creative and tight (it’s in the details) design work. I advocate for big picture thinking to create that something specific, that is valuable and captures the heart of each project. I love, live and breath (obsessively) all things design and continue to grow, be excited by and draw from a constantly evolving space.

Some of the brands (big and small) I’ve worked with include: Abode Living, ACER, Adairs, Adbri Masonry, Base Supply, Boral Limited, City of Melbourne, Clark Rubber, Coles, Doncaster BMW, Dunlopillo, Dunlop Foams, EPA Victoria, Fiona Lynch, Fjord, Furphy Media, Holeproof, Honda Motorcycles, Hunter Amenities, Manningham City Council, Melbourne Business School, Moose Toys, Origin Energy, Porter Davis, Real Weddings, Sleepmaker, Swinburne University, The Promotions Factory, Tontine/John Cotton, Winning Appliances and World Vision.

If you like my work (most importantly), my aesthetic (also up there) and are comfortable with all the guff (guff makes me uncomfortable :) let’s talk, let’s work together. Click the SAY HELLO button below for details of how to get in-touch.

Alternatively, please reach out if you would like more specific, detailed experience.