A campaign came in last minute from +61, Telstra’s new agency that did not consider how the messaging would translate in the digital space or consider multiple landing pages or flows for Telstra customers or new potential (non) Telstra customers, amongst other things. The graphics provided only generically stated deals, did not connect to the TVC campaign or the app in message or visual - the app, a crucial step in receiving the offers. The campaign was directed at Telstra customers only getting access to deals, tough everyone else, with no contingency. Initially I was on the periphry working on the conversion page, More for Me and the My Telstra app page. I raised concerns about the campaign converting without specific offers and enticing steps in a complicated flow and questioned how a non Telstra customer landing on our page would be directed. Not having influence or control over the many moving parts at Telstra, myself and my teams copywriter (Ellie) focused on our pages, we reworked the messaging, the pages and visuals to communicate there are deals to be unlocked in the app and for non Telstra customers to be directed to a flow for deals they could access, whilst still connecting to the overarching campaign across Telstra Digital. Visually creating a connected colour story for each flow. This direction was picked up by the lead marketing team after DCP (a meeting with all heads getting a walk through of campaign about to be pushed) and I was brought in to adjust UX and UI across all flows - this also meant I had to rework my pages for the comms to work, I mention as in the end they drew the shorter straw. It was a hectic and fun project to work on, across multiple teams with many moving parts.